Marketing Fundamentals Project
A portfolio-grade marketing fundamentals project, presented with mockups the way a client would receive it.
Businesses increasingly invest in SEO to improve website visibility and reach customers through search engines. SEO helps search engines identify and rank relevant pages based on search intent. Our course covers the search engine process from basic to advanced concepts, including on-page and off-page SEO, web-friendly content and practical projects.
Understand marketing mix (4Ps), consumer behavior, digital vs. traditional marketing, and the buyer's journey.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Marketing Fundamentals & Consumer Behavior | Theory |
| Class 2 | Traditional vs Digital Marketing | Recorded |
| Class 3 | Case Study | Lab |
Marketing Assistant . Digital Marketing Intern . Content Marketing Assistant . Brand Assistant . Sales & Marketing Assistant
Learn what SEO is, conduct keyword research & competitor analysis for different site types (corporate, e-com, affiliate), and use AI for keyword ideas.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Introduction to SEO + Keyword Research (Company + e-commerce site) – Part 01 | Theory |
| Class 2 | Keyword Research (Company + e-commerce site) – Part 02 | Theory |
| Class 3 | Keyword Research (Company + e-commerce site) | Recorded |
| Class 4 | Keyword Research | Lab |
Keyword Research Specialist . SEO Strategist . Market Research Analyst . Freelance Keyword Consultant
Perform manual and tool-based website audits to identify and fix technical issues.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Website Audit | Recorded |
| Class 2 | Website Manual Audit | Theory |
| Class 3 | Website Technical Audit Using Tool | Online |
| Class 4 | Website Analysis | Lab |
Website Audit Specialist . Technical SEO Analyst . SEO Manager . Freelance SEO Consultant . Web Performance Analyst
Set up a localhost, install WordPress, learn basic theme customization and plugin configuration, analyze websites via audit, fix technical issues, set up structured data, create HTML and XML sitemaps, optimize meta tags, improve site architecture, and enhance search engine visibility.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Localhost | Recorded |
| Class 2 | Localhost | Theory |
| Class 3 | SEO Guideline | Theory |
| Class 4 | SEO Setup Guideline preparation based on Audit | Lab |
WordPress Assistant . Website Editor . Junior Developer . WordPress Customizer . Freelance Website Designer . SEO Analyst . Technical SEO Specialist . On-Page SEO Expert . Website Auditor
Learn Amazon Affiliate Marketing, identify profitable niches, conduct keyword research, analyze competitors, optimize affiliate content, and strategically plan for maximum earnings.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Amazon Affiliate + Niche Finalize & Amazon Affiliate (Keyword Research) | Recorded |
| Class 2 | Amazon Affiliate + Niche Finalize | Theory |
| Class 3 | Amazon Affiliate (Keyword Research) | Theory |
| Class 4 | Affiliate Niche & Keyword Research | Lab |
| Class 5 | Competitor Analysis | Theory |
| Class 6 | Competitor Analysis | Lab |
| Class 7 | Website Technical Audit Using Tool | Online |
Affiliate Marketer . Amazon Affiliate Specialist . Niche Research Analyst . Content Strategist . SEO & Affiliate Consultant . Freelance Affiliate Consultant
Master content research, sketching, and writing for affiliate marketing using AI tools (ChatGPT, DeepSeek).
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Content Writing with AI (Blog Website) | Theory |
| Class 2 | Content Writing with AI (Blog Website) | Lab |
Content Writer . SEO Content Specialist . Blog Strategist . AI Content Creator . SEO Analyst . Digital Marketing Executive . Freelance Content & SEO Consultant
Create an optimized Fiverr profile and gig using AI for descriptions and Canva for thumbnails.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Fiverr Marketplace Terms & Conditions + Create Fiverr Account | Theory |
| Class 2 | Create a Fiverr Gig + find clients outside of Fiverr | Theory |
| Class 3 | Fiverr Marketplace | Online |
Freelance Fiverr Seller . Gig Creator . Freelance Digital Services Provider . Client Acquisition Specialist . Fiverr Profile & Content Optimizer . Online Freelance Consultant . Digital Marketing Freelancer
Set up WordPress, customize themes, optimize speed, design pages, configure plugins, and build affiliate-friendly websites. Optimize URLs, meta tags (using AI), content, and images; learn keyword placement and density.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Onsite Optimization | Recorded |
| Class 2 | Onsite Optimization (Live Site) | Theory |
| Class 3 | Advance Website Design (Live Site) | Theory |
| Class 4 | Live Website Design | Lab |
| Class 5 | On-Page SEO & AI Content + Writing Meta Description by Using AI | Theory |
WordPress Assistant . Junior Website Designer . Affiliate Site Builder . Plugin Configuration Executive
Understand different backlink types. Practice directory submissions, guest blogging, and profile creation.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Off-Page SEO | Recorded |
| Class 2 | Off-Page SEO - Part 01 | Theory |
| Class 3 | Off-Page SEO - Part 02 | Theory |
| Class 4 | Off-Page SEO | Lab |
Link Building Specialist . Off-Page SEO Executive . Backlink Analyst . Digital Marketing Associate . SEO Consultant . Freelance SEO Strategist
Create an optimized Upwork & Legiit profile and gig using AI for descriptions and Canva for thumbnails.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Freelancing Guide – Upwork/Legiit | Recorded |
| Class 2 | Create Upwork & Legiit Account, optimization | Theory |
| Class 3 | Review: Freelancing Guide – Upwork, Remote Job | Online |
| Class 4 | Upwork/Legiit | Lab |
Upwork Profile Specialist . Project Catalogue Keyword Research Analyst . Bidding & Proposal Executive . Legit Marketplace Specialist . Service Creation & Optimization Expert
Set up and use Google Search Console, Google Analytics, and Google Business Profile effectively.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Google Search Console & Google Analytics | Recorded |
| Class 2 | Google Search Console (Website Health Check) | Theory |
| Class 3 | Google Analytics (Website Analyzing) | Theory |
| Class 4 | Google Business Profile + AMAZON Associate + Google Algorithm Updates | Online |
| Class 5 | Google Business Profile | Lab |
Webmaster Submission Specialist . Google Analytics Reporting Executive . SEO (Organic Search) Specialist . Google Tag Manager Expert . Google Business Profile Optimization Specialist . Local Page Optimization Executive
Keyword Research, On-Page SEO, Technical SEO, Off-Page SEO, Analytics & Overall SEO Analysis.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Search Engine Optimization | Lab |
Share your details and our team will reserve your seat in an upcoming free class of Professional Search Engine Optimization.
Every project is portfolio-grade and presented with mockups, the way a client would receive it.
A portfolio-grade marketing fundamentals project, presented with mockups the way a client would receive it.
A portfolio-grade facebook & google ads project, presented with mockups the way a client would receive it.
A portfolio-grade seo & content marketing project, presented with mockups the way a client would receive it.
A portfolio-grade email marketing project, presented with mockups the way a client would receive it.
A portfolio-grade analytics & reporting project, presented with mockups the way a client would receive it.
Free consultation & path planning
Enrol, orientation & kick-off
4 month, 51 classes begin
Theory, lab & AI workflows
27 client-grade builds
Viva, exam & course certificate
CV, interview & portfolio polish
Placement referral or freelance
Creative IT's career placement department prepares your CV and portfolio and refers you to matched companies. We don't guarantee employment — outcomes depend on your own work.
"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."
"The Digital Marketing Professional course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."
It suits Complete beginner learners — students, job seekers, career switchers, aspiring freelancers. An advisor can confirm it is the right fit before you enrol.
You will be ready to work as Digital Marketer, Marketing Executive, Ads Specialist, with a portfolio of projects built during the course.
Yes. Creative IT Institute is ISO 9001 certified and issues a course certificate after you complete your assessments and projects.
Master AI-powered marketing to attract customers, boost sales, and grow brands.
Boost Organic Traffic, Generate Qualified Leads & Increase Brand Engagement
Master social media marketing with AI, creative strategy, and data-driven growth techniques.
Share your details and our team will reserve your seat in an upcoming free class of Professional Search Engine Optimization.
Fill in the form to reserve your seat in a free class.
Fill in the form to book your seat.
Fill in the form and an advisor will call you within one working day.
Fill in the form and an advisor will call you within one working day with the best discount available for this course.