8500 Students enrolled in the course
6800 Reviews
Professional Social Media Marketing
Delivery Mode
Theory
Lab Based
Online Live Class
Recorded Video
Our course module includes the marketing process of the major social platforms - Facebook, Instagram, Youtube and LinkedIn, where you will learn the features to increase sales. Almost 88% of companies worldwide use social platforms to deliver promotional content. Completing the course, you can work for them being a social media expert. If you are an entrepreneur or businessman, this course will help you boost sales in a progressive manner.
4 Month
Course Duration
13+
Industrial Project
32
Classes
8
Bonus Track
Exclusive Solutions That Set Us Apart :
Key Highlights:
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Master Platform-Specific Strategies: Gain expertise in Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube marketing through hands-on training.
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Create Engaging Content Across Channels: Learn to produce high-performing posts, videos, stories, and ads tailored to each platform's audience and algorithm.
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Develop Data-Driven Advertising Skills: Plan, execute, and optimize paid social media campaigns using advanced targeting and analytics tools.
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Build Effective Community Management Systems: Implement engagement strategies, customer service protocols, and growth hacking techniques.
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Master Social Media Analytics & Reporting: Learn to measure ROI, track KPIs, and create comprehensive performance reports for clients.
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Develop Professional Client Management Skills: Learn budgeting, pricing strategies, and persuasive pitching techniques for social media services.
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Build a Career-Ready Portfolio: Complete real-world projects including campaign creation, content calendars, and performance analysis.
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Prepare for Industry Certification: Get ready for recognized social media marketing certifications from leading platforms.
Career Outcome:
Social Media Marketing Executive
Community Manager
Media Buying Assistant
Social Media Manager
Digital Marketing Manager
Content Strategy Manager
Brand Marketing Manager
Performance Marketing Specialist
Freelance SMM Consultant
Class Structure & Distribution of Total 40 Classes:
(For Offline Course)
Offline Class - Onsite in Campus: 32 Class
On Campus (Theory)
24 Classes - Per Class 2 Hrs
On Campus (Lab)
8 Classes - Per Class 2 Hrs
Extra Online & Recorded Class: 8 Class
Online Extra Live Class
4 Classes - Per Class 1+ Hrs
Required Recorded Videos
4 Classes - Duration Variable
Course PreRequisite:
Basic Knowledge of Using Computer
Desktop / Laptop
Internet Connection
This Course is Designed for
(Everyone)
Softwares You'll Learn:
(AI Driven)
vidiQ
Tube buddy
Scrap.io
Ad Manager
Course Outline Structure
Provide required PDF + Class Recordings to ensure the best learning for our students.
11 Modules
40 Classes
13 Projects
26 Topics
12 Resources
Duration: 12 Classes
Focus:
Audience Creation & Targeting Mastery Ad Campaign Strategy & Setup Facebook Business Manager Setup & Management Pixel & Conversion Tracking Competitor & Market Research AI & Automation Tools for Content Practical Campaign Execution.
Class Type Breakdown:
- Offline (Theory): 7 Classes
- Recorded Video: 1 Class
- Lab (Practical): 2 Classes
- Online Theory: 2 Classes
Projects Included: 4 Projects
Career Path: Social Media Executive, Content Creator, Community Manager, Media Buyer, Freelance Social Media Manager.
Prerequisites: N/A
Key Highlights:
- • Master the Complete Facebook Ad Funnel: Learn to structure and execute campaigns for every stage - from Awareness and Engagement to Lead Generation and Catalog Sales.
- • Build a Solid Foundation: Create and optimize a professional Business Page and master the Facebook Business Manager for efficient campaign management.
- • Implement Advanced Tracking & Automation: Set up the Facebook Pixel and Conversion API for precise data collection, and build automated Messenger Chatbots for lead generation and customer service.
- • Develop a Data-Driven Strategy: Spy on competitor ad strategies to inform your own and learn to monetize your presence through Video Page Monetization.
- • Focus on Your Niche: Learn to select and dominate a specific niche, ensuring your advertising budget is spent effectively to reach the right audience for your business.
- • Server-Side Tracking (Conversion API): Learn how to send conversion events directly from your server to Facebook to ensure accurate tracking even when browsers block cookies, improving campaign optimization and reporting accuracy.
Projects:
- • Facebook Page Creation & Optimization: Create and fully optimize a Facebook Business Page for a mock or real business, focusing on branding, keyword-rich content, and complete information architecture to maximize organic reach.
- • Facebook Ad Campaign Execution: Plan, build, and launch a complete end-to-end Facebook Ad campaign, targeting a specific funnel stage (Awareness, Engagement, or Lead Generation), and analyze its performance metrics.
- • Pixel & Conversion API Setup: Implement advanced tracking by installing the Facebook Pixel and configuring the Conversions API on a website to ensure accurate data collection for campaign optimization and attribution.
- • Messenger Chatbot Automation: Build an automated lead generation or customer service chatbot using ManyChat or Meta Business Suite to engage with page visitors and qualify leads without manual intervention.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | Facebook Marketing – Part 01 |
PDF
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| Class 2 | Offline (Theory) | Facebook Marketing – Part 02 |
PDF
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| Class 3 | Offline (Theory) | Facebook Marketing – Part 03 |
N/A
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| Class 4 | Recorded Video | Facebook Marketing |
N/A
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| Class 5 | Offline (Theory) | Facebook Marketing – Part 04 |
N/A
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| Class 6 | Lab (Practical) | Facebook page create & optimize; Ad campaign |
N/A
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| Class 7 | Offline (Theory) | Facebook Marketing – Part 05 |
N/A
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| Class 8 | Offline (Theory) | Facebook Marketing – Part 06 |
N/A
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| Class 9 | Online Theory | Review: Facebook Marketing |
N/A
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| Class 10 | Offline (Theory) | Facebook Marketing – Part 07 |
PDF
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| Class 11 | Lab (Practical) | Facebook Ad Campaign; Manychat |
N/A
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| Class 12 | Online Theory | Review: Facebook Marketing |
N/A
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Duration: 2 Classes
Focus:
Set up a Professional Account, use Business Suite, and develop organic growth strategies. Employ AI tools to generate hashtag sets and analyze top-performing content ideas.
Class Type Breakdown:
- Offline (Theory): 2 Classes
Projects Included: 1 Project
Career Path: Instagram Marketing Manager, Content Creator & Influencer, Instagram Ads Specialist, Community Manager, Freelance Instagram Consultant.
Prerequisites: N/A
Key Highlights:
- • Master the Complete Instagram Marketing Funnel: Learn to structure content and ads for every stage - from Discovery and Engagement to Conversion and Retention through Shoppable Posts and Direct Messaging.
- • Build a High-Impact Business Presence: Create and fully optimize your Instagram Business Profile and Linked Facebook Page to maximize discoverability and brand credibility.
- • Become a Content & Ad Expert: Master creation of high-performing Reels, Stories, and Posts, and learn to manage effective ad campaigns across all Instagram formats.
- • Implement E-Commerce & Automation: Set up and optimize Instagram Shopping for direct sales, and use automation tools to streamline engagement and response management.
- • Develop an Influencer & Data-Driven Strategy: Create successful influencer collaboration campaigns and use Instagram Insights to analyze performance and continuously refine your approach.
Projects:
- • Instagram Business Profile Creation & Optimization: Create and fully optimize an Instagram Business Profile for a mock or real brand, focusing on visual branding, keyword-rich bio, content strategy, and engagement features to maximize organic reach and audience growth.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | Instagram Marketing |
N/A
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| Class 2 | Offline (Theory) | Instagram Marketing |
N/A
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Duration: 4 Classes
Focus:
Optimize an Upwork profile, research keywords for projects, and use AI to write winning proposals and cover letters tailored to specific jobs.
Class Type Breakdown:
- Offline (Theory): 2 Classes
- Lab (Practical): 1 Class
- Online Theory: 1 Class
Projects Included: 1 Project
Career Path: Keyword Research Specialist, SEO Content Strategist, On-Page SEO Analyst, Market Intelligence Analyst, Freelance SEO Consultant
Prerequisites: N/A
Key Highlights:
- • Master the Upwork Profile & Proposal System: Create a client-focused profile and learn to write winning proposals that highlight your skills and address client needs effectively.
- • Build a Strategic Pricing & Service Model: Set competitive yet profitable rates and structure your service packages to attract quality clients and maximize earnings.
- • Develop Effective Client Management Skills: Learn best practices for communication, project delivery, and securing positive reviews to build a strong reputation.
- • Utilize Upwork's Tools & Features Efficiently: Navigate Connects, job filters, and contracts to streamline your workflow and grow your freelance business sustainably.
- • Create a Long-Term Freelancing Strategy: Plan your niche specialization and client outreach approach to build a sustainable and high-income freelance career.
Projects:
- • Upwork Freelancer Profile & Proposal Setup: Create and fully optimize an Upwork freelancer profile, craft a winning proposal, and develop a strategic pricing model to attract high-value clients and secure projects in your chosen niche. make all like this
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | Freelancing Guide - Upwork |
PDF
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| Class 2 | Offline (Theory) | Freelancing Guide - Upwork |
N/A
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| Class 3 | Lab (Practical) | Freelancing Guide - Upwork |
N/A
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| Class 4 | Online Theory | Freelancing Guide - Upwork |
N/A
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Duration: 4 Classes
Focus:
Create and optimize a YouTube channel. Learn video SEO and promote videos using Google Ads. Use AI for YouTube title, description, and tag generation.
Class Type Breakdown:
- Offline (Theory): 2 Classes
- Recorded Video: 1 Class
- Lab (Practical): 1 Class
Projects Included: 1 Project
Career Path: Website Audit Specialist, Technical SEO Analyst, SEO Manager, Freelance SEO Consultant, Web Performance Analyst
Prerequisites: N/A
Key Highlights:
- • Master YouTube Channel Strategy & Setup: Create and optimize your channel for maximum visibility, including branding, description optimization, and strategic content planning.
- • Become a Video SEO Expert: Master keyword research, title optimization, description writing, and tag strategy to rank your videos higher in YouTube search results.
- • Create Engaging, High-Retention Content: Learn video formatting, editing techniques, and storytelling methods that keep viewers watching longer and boost your channel authority.
- • Develop Effective YouTube Advertising Skills: Plan, create, and manage YouTube ad campaigns across different formats to reach targeted audiences and drive conversions.
- • Analyze Performance & Grow Your Audience: Use YouTube Analytics to track key metrics, understand your audience, and implement data-driven strategies for sustainable channel growth.
Projects:
- • YouTube Channel Creation & Video SEO Optimization: Create and fully optimize a YouTube channel for a specific niche, develop a content strategy aligned with audience interests, and implement advanced video SEO techniques to maximize visibility, subscriber growth, and viewer retention.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | YouTube Marketing |
PDF
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| Class 2 | Offline (Theory) | YouTube Video SEO |
N/A
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| Class 3 | Recorded Video | YouTube Marketing |
N/A
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| Class 4 | Lab (Practical) | YouTube channel optimization & video SEO |
N/A
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Duration: 4 Classes
Focus:
Optimize personal profiles and company pages. Learn B2B content strategy, lead generation, and job posting. Apply AI to draft thought-leadership content and engage with industry trends
Class Type Breakdown:
- Offline (Theory): 2 Classes
- Recorded Video: 1 Class
- Lab (Practical): 1 Class
Projects Included: 1 Project
Career Path: Website Audit Specialist, Technical SEO Analyst, SEO Manager, Freelance SEO Consultant, Web Performance Analyst
Prerequisites: N/A
Key Highlights:
- • Build a Powerful Professional Profile: Create a compelling LinkedIn profile that showcases your expertise and attracts the right connections and opportunities.
- • Master Content Strategy for B2B Audiences: Learn to create engaging posts, articles, and thought leadership content that resonates with professionals and decision-makers.
- • Develop Effective LinkedIn Advertising Skills: Plan, create, and manage targeted ad campaigns to generate leads, drive website traffic, and build brand awareness.
- • Grow Your Network and Generate Leads: Use advanced search, connection strategies, and engagement techniques to expand your reach and generate quality B2B leads.
- • Leverage LinkedIn Analytics and Company Pages: Track performance metrics, optimize your strategy, and learn to manage an effective Company Page for business growth.
Projects:
- • LinkedIn Professional Branding & Content Strategy: Create and fully optimize a professional LinkedIn profile, develop a consistent content calendar focused on industry insights, and implement engagement strategies to build thought leadership and generate quality B2B leads.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | LinkedIn Marketing – Part 01 |
PDF
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| Class 2 | Offline (Theory) | LinkedIn Marketing – Part 02 |
PDF
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| Class 3 | Recorded Video | LinkedIn Marketing |
N/A
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| Class 4 | Lab (Practical) | LinkedIn Page Optimization |
N/A
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Duration: 3 Classes
Focus:
Understand email marketing types. Create a Mailchimp account and use AI to design email templates and write compelling subject lines to improve open rates.
Class Type Breakdown:
- Offline (Theory): 2 Classes
- Lab (Practical): 1 Class
Projects Included: 1 Project
Career Path: Website Audit Specialist, Technical SEO Analyst, SEO Manager, Freelance SEO Consultant, Web Performance Analyst
Prerequisites: N/A
Key Highlights:
- • Master Mailchimp Platform Fundamentals: Learn to navigate the interface, manage contacts, and utilize key tools for effective email marketing.
- • Build and Segment Targeted Audiences: Create strategic contact lists and use segmentation to deliver personalized content that increases engagement.
- • Design Professional Email Campaigns: Create visually appealing, mobile-responsive emails using templates and custom designs that reflect your brand.
- • Develop Effective Automation Sequences: Set up automated welcome series, nurture sequences, and triggered emails to build customer relationships.
- • Analyze Performance and Optimize Strategy: Track key metrics like open rates and conversions, and use data-driven insights to improve campaign results.
Projects:
- • Mailchimp Email Campaign & Automation: Create and execute a complete email marketing campaign using Mailchimp, including list building, segmentation, automated welcome sequences, and performance analysis to drive engagement and conversions.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | Email Marketing |
PDF
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| Class 2 | Offline (Theory) | Email Marketing |
N/A
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| Class 3 | Lab (Practical) | Email Marketing |
N/A
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Duration: 1 Class
Focus:
Learn to create optimized Pins and Boards, use analytics, and run Pinterest ads. Utilize AI for Pin description ideation and board organization strategies.
Class Type Breakdown:
- Offline (Theory): 1 Class
Projects Included: 1 Project
Career Path: Website Audit Specialist, Technical SEO Analyst, SEO Manager, Freelance SEO Consultant, Web Performance Analyst
Prerequisites: N/A
Key Highlights:
- • Master Pinterest Business Account Setup: Create and optimize your Business Profile, claim your website, and configure key settings for maximum visibility.
- • Develop Effective Pin Creation Strategies: Learn to design high-performing Pins, write compelling descriptions, and use keywords to drive discovery and engagement.
- • Implement Pinterest Advertising Campaigns: Plan, create, and manage Promoted Pins and shopping ads to reach targeted audiences and drive conversions.
- • Build and Optimize Your Pinterest Presence: Organize content into strategic Boards, implement Rich Pins, and grow your follower base through consistent engagement.
- • Analyze Performance and Refine Strategy: Use Pinterest Analytics to track key metrics, understand audience behavior, and optimize your marketing efforts for better results.
Projects:
- • Pinterest Business Account & Content Strategy: Create and optimize a Pinterest Business account, design and schedule keyword-rich Pins across multiple boards, and implement Rich Pins to drive website traffic and brand engagement.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | Pinterest Marketing |
PDF
|
Duration: 3 Classes
Focus:
Create TikTok Business account, explore ad formats, TikTok Pixel setup, and campaign optimization. Use AI to brainstorm viral TikTok content ideas and trending audio concepts.
Class Type Breakdown:
- Offline (Theory): 2 Classes
- Recorded Video: 1 Class
Projects Included: 1 Project
Career Path: TikTok Marketing Manager, Viral Content Creator, TikTok Ads Specialist, Social Media Strategist, Freelance TikTok Consultant.
Prerequisites: N/A
Key Highlights:
- • Master TikTok Business Account Setup: Create and optimize your TikTok Business Account, understand the platform's algorithm, and configure settings for brand growth.
- • Develop Viral Content Creation Skills: Learn to create engaging, trend-driven videos using TikTok's editing tools, effects, and music library to maximize reach and engagement.
- • Implement Effective TikTok Advertising: Plan, create, and manage TikTok ad campaigns across different formats (In-Feed, Branded Hashtag Challenge) to reach targeted audiences.
- • Grow and Engage Your TikTok Community: Use strategic hashtag research, duets, stitches, and consistent engagement to build a loyal follower base and increase visibility.
- • Analyze Performance and Optimize Strategy: Use TikTok Analytics to track key metrics, understand audience behavior, and refine your content and advertising approach for better results.
Projects:
- • TikTok Business Account & Viral Content Strategy: Create and optimize a TikTok Business account, produce engaging and trend-aligned video content, and implement growth strategies to increase followers, engagement, and brand visibility.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | TikTok Marketing |
PDF
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| Class 2 | Offline (Theory) | TikTok Marketing |
N/A
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| Class 3 | Recorded Video | TikTok Marketing |
N/A
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Duration: 2 Classes
Focus:
Setup X Ads Manager, ad formats, trend/interest targeting, and analyze campaign results. Leverage AI for real-time engagement on trending topics and tweet copy generation
Class Type Breakdown:
- Offline (Theory): 2 Classes
Projects Included: 1 Project
Career Path: X (Twitter) Marketing Manager, Community Engagement Specialist, Social Media Analyst, Paid Social Specialist (X Ads), Freelance X Consultant.
Prerequisites: N/A
Key Highlights:
- • Master X Business Profile Optimization: Create and optimize your X Business Profile, develop a strategic bio, and configure settings for maximum visibility and engagement.
- • Develop Effective Content and Engagement Strategies: Learn to craft compelling tweets, use hashtags strategically, and engage with trends and conversations to build community.
- • Implement Targeted X Advertising Campaigns: Plan, create, and manage X ads across different objectives to reach relevant audiences and drive measurable actions.
- • Grow and Nurture Your X Audience: Use advanced follower-building techniques, lists, and community management to expand your reach and strengthen brand loyalty.
- • Analyze Performance and Refine Strategy: Use X Analytics to track key metrics, understand audience interests, and continuously optimize your content and advertising approach.
Projects:
- • X (Twitter) Business Profile & Engagement Strategy: X (Twitter) Marketing make a project create and optimize an X (Twitter) Business profile, develop a content calendar with engaging tweets and threads, and implement interaction strategies to grow followers and enhance brand presence.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | X (Twitter) Marketing |
PDF
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| Class 2 | Offline (Theory) | X (Twitter) Marketing |
N/A
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Duration: 4 Classes
Focus:
Learn to create client budgets, pricing models, and calculate projected ROI/ROAS. Use AI-powered analytics tools to forecast campaign results and justify budget allocation.
Class Type Breakdown:
- Offline (Theory): 2 Classes
- Lab (Practical): 2 Classes
Projects Included: 1 Project
Career Path: Social Media Strategist, Digital Account Manager, Media Planner, Freelance SMM Consultant, Agency Owner.
Prerequisites: N/A
Key Highlights:
- • Master Social Media Budget Planning: Learn to allocate budgets effectively across different platforms and campaigns to maximize ROI and achieve marketing objectives.
- • Develop Winning Client Pitch Strategies: Create compelling proposals and presentations that clearly communicate your social media strategy and value proposition to potential clients.
- • Implement Pricing and Service Packaging: Design competitive yet profitable pricing models and service packages tailored to different client needs and budgets.
- • Build and Present Data-Driven Campaign Plans: Use analytics and performance insights to create realistic forecasts and justify budget recommendations to clients.
- • Enhance Negotiation and Closing Skills: Learn techniques to confidently address client objections, negotiate terms, and secure long-term partnerships.
Projects:
- • Social Media Budget Plan & Client Pitch Presentation: Develop a comprehensive social media budget plan for a mock business, and create a compelling client pitch presentation that outlines strategy, projected ROI, and campaign deliverables.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | Social Media Budgeting & Client Pitching |
PDF
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| Class 2 | Offline (Theory) | Social Media Budgeting & Client Pitching |
N/A
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| Class 3 | Lab (Practical) | Social Media Budgeting & Client Pitching |
N/A
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| Class 4 | Lab (Practical) | Social Media Budgeting & Client Pitching |
N/A
|
Duration: 1 Class
Focus:
Develop a complete social media plan and run a live campaign for a mock/client brand.
Class Type Breakdown:
- Lab (Exam): 1 Class
Career Path: Social Media Executive, Content Creator, Community Manager, Media Buyer, Freelance Social Media Manager.
Prerequisites: N/A
Key Highlights:
- • Demonstrate Comprehensive SEO and Digital Marketing Mastery: Apply your knowledge across all modules including technical SEO, content strategy, and analytics in a practical setting.
- • Execute Real-World Projects and Audits: Complete hands-on tasks such as website audits, campaign setups, and performance reporting to showcase your skills.
- • Develop and Present a Full Marketing Strategy: Create an end-to-end digital marketing plan and present it professionally, demonstrating your ability to think strategically.
- • Apply Platform Proficiency in Practical Scenarios: Utilize tools like Google Analytics, Search Console, and social media platforms to solve real business challenges.
- • Showcase Readiness for Professional Roles: Prove your competency for careers in SEO, digital marketing, freelancing, or agency environments through rigorous assessment.
Projects:
- • Facebook Marketing: 04
- • Instagram Marketing: 01
- • Freelancing Guide – Upwork: 01
- • YouTube Marketing & SEO: 01
- • LinkedIn Marketing: 01
- • Email Marketing (Mailchimp): 01
- • Pinterest Marketing: 01
- • TikTok Marketing: 01
- • X (Twitter) Marketing: 01
- • Social Media Budgeting & Client Pitching: 01
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Lab (Exam) | Final Exam on Social Media Marketing |
N/A
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Admission Is Going On
Enroll now to any of our Offline Courses (On- Campus)
Course Fee Online
BDT. 30,000
Online (Live Class) courses as per your suitable time.
Course Fee Online
BDT. 15,000
Course FAQ
Answer : No. We Don't. We will not make you earn, but we can make you capable of earning. Earning will depend entirely on your subject-specific knowledge, skills, and qualifications. We will help you with training and proper guidance on specific courses, related marketplaces, and how to get jobs in the marketplace. You have to make your earning journey smooth by sharpening your skills through time, effort, and patience. And how much you earn will depend on how much effort and time you put into your job. And remember one thing; freelancing is not the only option for earning money. You can also earn by hunting local clients, doing remote jobs, or running your own business.
Answer : Yes, you will receive a certificate if you successfully complete the course. You can also get a certification from the Govt Board of Technical Education by attending an assessment exam.
Answer : After completing a course you can work as a freelancer in the online market as well as get the opportunity in the local marketplace. At the end of the course we refer our students to various companies through our Career Placement Department. If you attend classes regularly, and complete the course by taking all the projects and exams, then you have a great chance of getting a well-paid job.
Answer : Earning depends on your own subject skills and qualifications. At the end of the course, we refer our students to various companies through our Career Placement Department. If you attend classes regularly and complete the course with all the projects and exams, you have a great chance of getting a job after the course through our career placement department.
Answer : Our course fee is high for the additional services that we provide to all of our students. Paying once you get a lifetime opportunity to seek any career advice or help from us. With the course module, you get lab facilities and 24/7 online support so that you can reach us at your convenient time. In addition, we provide you with internship facilities for hands-on experience.


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