Browse Course
440 Students enrolled in the course
205 Reviews
Professional Google Ads and Shopify SEO
Delivery Mode
Theory
Lab Based
Online Live Class
Recorded Video
Running a successful online store depends on two pillars: targeted advertising and organic visibility. Google Ads gives you instant traffic with highly measurable campaigns, while Shopify SEO ensures long-term growth through steady organic sales. This course combines both skills so you can master ad campaigns, product optimization, and data-driven decision-making. Whether you’re a business owner, freelancer, or digital marketer, this training will prepare you to drive real sales on Shopify with the power of paid ads and search optimization.
4 Month
Course Duration
12+
Industrial Project
32
Classes
10
Bonus Track
Exclusive Solutions That Set Us Apart :
Online Live Batch
Review Class
Lifetime Support
Job Placement Support
Key Highlights:
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Practice Lab
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Backup Class
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Short Support
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Job Preparation Support
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Extra Class
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Career Placement Support
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Corporate Access Program (CAP)
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Marketplace Account Opening Support
Job Opportunities:
Shopify SEO Expert
Shopify Store Developer
E-commerce Marketing Executive
Paid Media Buyer
SEO Specialist for Shopify Stores
Freelance Shopify Marketer
Digital Advertising Strategist
Remote Job
Class Structure & Distribution of Total 42 Classes:
(For Offline Course)
Offline Class - Onsite in Campus: 32 Class
On Campus (Theory)
23 Classes - Per Class 2 Hrs
On Campus (Lab)
9 Classes - Per Class 2 Hrs
Extra Online & Recorded Class: 10 Class
Online Extra Live Class
3 Classes - Per Class 1+ Hrs
Required Recorded Videos
7 Classes - Duration Variable
Course PreRequisite:
Basic Knowledge of Using Computer
Desktop / Laptop
Internet Connection
This Course is Designed for
(Everyone)
Job seekers
Students
Entrepreneurs
Freelancers
Business Owners
Content Creators
Softwares You'll Learn:
(AI Driven)
Google Ads Manager
Google Analytics 4
Google Merchant Center
Schema markup
Search Console
Microsoft Clarity
SEMrush
Uber Suggest
Freepik AI
Course Outline Structure
Provide required PDF + Class Recordings to ensure the best learning for our students.
6 Modules
43 Classes
10 Projects
41 Topics
30 Resources
Duration: 10 Classes
Focus:
Learn how Google Ads works—from fundamental ad ecosystem and account setup to creating high-performing campaigns using AI-driven ad copy, automated bidding, and campaign optimization practices.
Class Type Breakdown:
- Offline (Theory): 6 Classes
- Recorded Video: 2 Classes
- Lab (Practical): 2 Classes
Projects Included: 2 Projects
Career Path: Google Ads Specialist, PPC Executive, Performance Marketer, Search Engine Marketing (SEM) Manager, Digital Advertising Analyst, Freelance Google Ads Manager, Paid Media Strategist
Prerequisites: N/A
Key Highlights:
- • Digital Marketing Funnel Understanding: Learn how Google Ads fits into the overall customer journey.
- • Google Ads Ecosystem: Search, Display, Video, Shopping, Discovery & more.
- • Account Setup & Structure: Master account creation, billing, MCC setup, campaign/ad group hierarchy.
- • Google Ads Networks Overview: Search Network, Display Network, YouTube Ads, AdSense fundamentals.
- • Core Metrics Foundation: Impressions, CTR, CPC, Quality Score, Ad Rank & relevance.
- • Ad Copywriting (AI-assisted): Create high-converting ad copy using AI tools + extension optimization.
- • Automation & Smart Bidding: Maximize conversions, CPA, ROAS-based bidding strategies.
- • Policies & Transparency: Ad Rank policy, close variants, advertiser transparency tools.
- • Practical Campaign Building:
- • Responsive search campaign
- • Dynamic search campaign
- • A/B Testing & Optimization: Experiment setup, performance evaluation, improvement techniques.
Projects:
- • Project 1: The Digital Marketing Funnel & Google Ads Audit: Map a real-world customer journey and analyze a live Google Ads campaign to understand the practical application of funnels, networks, and core metrics.
- • Project 2: Build & Optimize a Google Search Campaign: Create a complete campaign strategy from scratch, including ad copy, extensions, and a plan for A/B testing, utilizing AI tools and optimization principles.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | Digital Marketing Funnel & Google Ads Ecosystem & -Career Opportunities |
PDF
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| Class 2 | Offline (Theory) | Creating a Google Ads Account & -Billing, Payment & Structure |
PDF
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| Class 3 | Recorded Video | Google Ads Networks Overview & Basic Metrics (Impressions, Clicks) |
Recorded Video
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| Class 4 | Offline (Theory) | Varieties of Google Ads Networks- AdSense Overview, Core Metrics Foundation (Impressions, CTR, CPC, Quality Score) |
PDF
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| Class 5 | Offline (Theory) | Ads Transparency - Create Manager Account - Close Variant - Ad Rank Policy |
PDF
|
| Class 6 | Recorded Video | Basic Ad Copy Principles & Intro to AI Tools |
Recorded Video
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| Class 7 | Offline (Theory) | Ad Copy & Extensions (AI-Powered Creation) |
PDF
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| Class 8 | Offline (Theory) | Campaign Settings, Budgets & Automated Bidding |
PDF
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| Class 9 | Lab (Practical) | Build a Complete Responsive Search Campaign |
N/A
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| Class 10 | Lab (Practical) | Dynamic Search Campaign A/B Testing & Campaign Optimization |
N/A
|
Duration: 9 Classes
Focus:
Learn how to set up Google Merchant Center, optimize product feeds, run Shopping & Performance Max campaigns, track conversions, integrate GA4, and leverage AI-powered Demand Gen strategies for e-commerce growth.
Class Type Breakdown:
- Recorded Video: 1 Class
- Offline (Theory): 5 Classes
- Online Theory: 1 Class
- Lab (Practical): 2 Classes
Projects Included: 2 Projects
Career Path: Google Shopping Ads Specialist, E-commerce PPC Manager, Performance Marketer, Product Feed Optimization Expert, Google Merchant Center Specialist, Paid Media Strategist, Freelance Google Ads Expert (E-commerce Focus)
Prerequisites: N/A
Key Highlights:
- • Landing Page Optimization: Improve product page speed, UX, trust factors & conversion elements.
- • Conversion Tracking & GA4 Integration: Google Ads → GA4 linking, event tracking & enhanced conversions.
- • Google Merchant Center Setup: Business info, shipping, tax settings & account verification.
- • Product Feed Optimization: Optimize titles, descriptions, GTIN, images & attributes for better performance.
- • Shopping Ads Structure: Standard Shopping vs Smart Shopping vs Performance Max.
- • Performance Max Advanced Strategies: Asset groups, audience signals, insights & feed-only PMax setup.
- • Shopping Campaign Strategy: Priority settings, segmented campaigns & ROAS optimization.
- • Demand Gen vs Discovery: Placement differences, creative requirements & audience approach.
- • AI-Powered Demand Gen Campaign Setup: Creating assets with AI, audience suggestions & optimization techniques.
- • Hands-on Labs: Build complete Shopping, PMax & Demand Gen campaigns with real workflow.
Projects:
- • Project 1: Merchant Center & Product Feed Optimization Audit: Set up a Google Merchant Center account and optimize a product data feed to ensure eligibility and maximize performance for Shopping ads.
- • Project 2: Shopping & Performance Max Campaign Build: Launch a comprehensive Shopping campaign and a complementary Performance Max campaign, analyzing the strategic role of each.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Recorded Video | Landing Page Optimization & Conversion Tracking Setup (GA-4 Linking) |
Recorded Video
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| Class 2 | Offline (Theory) | Landing Page Optimization - Conversion Tracking Setup - Linking Google Ads to GA-4 |
PDF
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| Class 3 | Offline (Theory) | GMC Setup & Product Feed Optimization |
PDF
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| Class 4 | Online Theory | Advanced PMax Strategies & Audience Signals |
N/A
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| Class 5 | Offline (Theory) | Shopping Campaigns Structure & Strategy |
PDF
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| Class 6 | Offline (Theory) | Advanced PMax Strategies & Audience Signals |
PDF
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| Class 7 | Lab (Practical) | Build Shopping/PMax Campaigns |
N/A
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| Class 8 | Offline (Theory) | Demand Gen vs Discovery – Placement Details & Demand Gen Setup Requirements |
PDF
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| Class 9 | Lab (Practical) | Set up AI-Powered Demand Gen Campaign |
N/A
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Duration: 7 Classes
Focus:
This module helps learners master YouTube Ads, Video ad formats, Display & Discovery campaigns, and advanced analytics. Students will understand campaign objectives, audience strategy, bidding methods (CPV/CPM), attribution modeling, and how to optimize performance for ROAS and conversion value. The module also covers practical sales campaign setup and final performance evaluation techniques.
Class Type Breakdown:
- Recorded Video: 1 Class
- Offline (Theory): 5 Classes
- Lab (Practical): 1 Class
Projects Included: 2 Projects
Career Path: Google Ads Video Specialist, YouTube Ads Strategist, Display & Performance Marketing Expert, Paid Media Analyst, Digital Advertising Manager, Performance Marketer, Google Analytics & Attribution Analyst, Freelance Google Ads Expert.
Prerequisites: N/A
Key Highlights:
- • YouTube Ads Objective & Strategy Breakdown
- • Video Ad Formats: Skippable, Non-skippable, Bumper, Outstream
- • Cost-per-View (CPV) and Impact-Based Optimization
- • Display Campaign Fundamentals (CPM, Frequency Capping, Placements)
- • Discovery vs Demand Generation Approach (audience & creative strategy)
- • Setting Up a Complete Sales Campaign
- • Audience Targeting: Custom Segments, Affinity, In-market, Remarketing
- • Attribution Models: Last Click, Data-driven, Linear, Time Decay
- • Key Performance Metrics: ROAS, CPA, Conversion Value, View-through Conversions
- • Google Ads + Analytics Performance Interpretation
- • Final Discussion: Best Practices, Scaling Strategies & Real Case Scenarios
Projects:
- • Project 1: YouTube Video Ads Campaign Setup & Scripting: Plan, target, and create a video ad campaign on YouTube, focusing on aligning campaign goals with audience targeting and compelling creative.
- • Project 2: Display & Discovery Campaign Build with Attribution Analysis: Launch a visual awareness campaign across the Display and Discovery networks and analyze the results using different attribution models to understand the customer journey.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Recorded Video | YouTube & Video Ads Strategy (CPV) Bumper & Outstream Ads |
Recorded Video
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| Class 2 | Offline (Theory) | YouTube & Video Ads Strategy (CPV) Bumper & Outstream ads |
PDF
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| Class 3 | Offline (Theory) | Display & Discovery Campaigns (CPM, Frequency metrics) |
PDF
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| Class 4 | Offline (Theory) | Set Up a Sales Campaign Analytics |
PDF
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| Class 5 | Offline (Theory) | Attribution Modeling (ROAS, CPA, Conversion Value) |
PDF
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| Class 6 | Lab (Practical) | Sales Campaign |
N/A
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| Class 7 | Offline (Theory) | Final Discussion |
N/A
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Duration: 11 Classes
Focus:
This module teaches learners how to professionally build, customize, and optimize a Shopify store from scratch. Students will learn theme customization, product upload systems, page-building tools, payment & shipping setup, technical SEO, and performance optimization. The goal is to develop complete e-commerce store-building skills with a strong focus on design, UI/UX, and conversion-ready setup.
Class Type Breakdown:
- Recorded Video: 2 Classes
- Offline (Theory): 6 Classes
- Lab (Practical): 2 Classes
- Online Theory: 1 Class
Projects Included: 2 Projects
Career Path: Shopify Store Designer, Shopify Developer (No-Code), E-commerce SEO Specialist, Shopify Product Upload & Catalog Manager, Shopify Theme Customization Expert, Shopify Dropshipping Store Builder, E-commerce Performance Marketer, Freelance Shopify Store Setup Expert.
Prerequisites: N/A
Key Highlights:
- • Introduction to Ecommerce Platforms & Shopify CMS
- • Shopify Admin Dashboard (Collections, Themes, Branding, Layout Control)
- • Store Branding: Logo, Favicon, Color Scheme, Typography
- • Manual & Dynamic Product Upload Techniques
- • Homepage Design: Banner, Featured Collection, Offer, Testimonial, Footer Setup
- • Premium Theme Customization: Layout, Sections, Navigation, Mobile Responsiveness
- • Gem Pages Builder: Designing Product Page, About Page & Contact Page
- • Payment Gateway Integration (SSLCommerz, Stripe, PayPal, BKash, etc.)
- • Shipping, Delivery & Tax Configuration
- • Discount Codes & Offer Management
- • Shopify SEO Optimization: Titles, URLs, Meta Tags, Alt Text, Structured Data
- • Pixel Setup, Conversions API & Basic Tracking Essentials
- • Facebook Business Manager Setup + Chat Bubble Integration
- • Hands-on Lab Sessions for Real Store Development
Projects:
- • Project 1: YouTube Video Ads Campaign Setup & Scripting: Plan, target, and create a video ad campaign on YouTube, focusing on aligning campaign goals with audience targeting and compelling creative.
- • Project 2: Display & Discovery Campaign Build with Attribution Analysis: Launch a visual awareness campaign across the Display and Discovery networks and analyze the results using different attribution models to understand the customer journey.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Recorded Video | Overview of E-commerce Platforms – Shopify CMS – Career Opportunities |
Recorded Video
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| Class 2 | Offline (Theory) | Overview of E-commerce Platforms – Shopify CMS – Career Opportunities - Create Partner Account |
PDF
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| Class 3 | Offline (Theory) | Store Creation – Admin Dashboard Overview – Collection, Color scheme - Logo and Site Icon Setup |
PDF
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| Class 4 | Lab (Practical) | Product upload – Manual & Dynamic |
N/A
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| Class 5 | Recorded Video | Home Page Design – All Section – Basic Layout & Section Overview |
Recorded Video
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| Class 6 | Offline (Theory) | Home Page Design – All Section |
PDF
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| Class 7 | Offline (Theory) | Premium Theme Customization |
PDF
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| Class 8 | Offline (Theory) | Gem Page Builder – Design Product, About & Contact Page |
PDF
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| Class 9 | Offline (Theory) | Payment Gateway Integration -Shipping & Delivery Setup -Tax Setup Discount Coupon Creation |
PDF
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| Class 10 | Lab (Practical) | Create Fb Ads & Business manager Account - Pixel & Conversion API setup Customer Chat: Messenger chat Bubble setup |
N/A
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| Class 11 | Online Theory | Final Discussion |
N/A
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Duration: 5 Classes
Focus:
This module equips learners with advanced SEO skills specifically tailored for Shopify stores. Students will master product page SEO, backlink-building strategies, SEO analytics, and Shopify performance tracking. The module also includes hands-on store audits, Google Search Console troubleshooting, and organic performance reporting for real business growth.
Class Type Breakdown:
- Offline (Theory): 2 Classes
- Recorded Video: 1 Class
- Lab (Practical): 2 Classes
Projects Included: 2 Projects
Career Path: Shopify SEO Specialist, E-commerce SEO Manager, Technical SEO Analyst, Backlink Outreach Specialist, SEO Reporting & Analytics Expert, E-commerce Growth Strategist, Freelance Shopify SEO Consultant
Prerequisites: N/A
Key Highlights:
- • Advanced Product Page SEO (Meta Optimization, Schema, Alt Tags, URL Structure)
- • On-page SEO Techniques for Collections, Pages & Blog Posts
- • Shopify SEO Best Practices (Site Speed, Technical Fixes, Structured Data)
- • SEO Analytics & Reporting: Organic Traffic Analysis, Keyword Ranking Monitoring, Click-Through Rate (CTR) Optimization, Impression vs Click Insights
- • Backlink Strategies: Guest Posting, Web 2.0 Links, Social Bookmarking, Brand Mentions & Citations
- • Full Shopify Store SEO Audit (Technical + On-page + Backlink Profile)
- • Shopify Analytics Overview (Sessions, Conversions, Sales Attribution)
- • Google Search Console (GSC) Setup and Management
- • URL Inspection, Page Indexation & Crawl Issues
- • Fixing GSC Errors (Coverage, Indexing, Sitemaps, Mobile Usability)
- • Submitting Website to Webmaster Tools (GSC + Bing)
- • Practical troubleshooting for real-world SEO issues
Projects:
- • Project 1: Shopify Store SEO Audit & Optimization: Conduct a hands-on technical and on-page SEO audit of a live Shopify store, identifying critical issues and implementing actionable fixes to improve organic visibility.
- • Project 2: Google Search Console Setup & SEO Analytics Reporting: Set up and verify a Google Search Console property, then analyze performance data to create a client-ready SEO performance report with strategic recommendations.
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Offline (Theory) | Product Page SEO - SEO Analytics & Reporting (Organic Traffic, Rankings, Click-Through Rate) |
PDF
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| Class 2 | Recorded Video | Backlink |
Recorded Video
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| Class 3 | Offline (Theory) | Backlink - Guest Posting, Web 2.0, Social Bookmarking Etc. |
PDF
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| Class 4 | Lab (Practical) | Full Store SEO Audit |
N/A
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| Class 5 | Lab (Practical) | Shopify Analytics Details Submitting Website to Webmaster- Page indexation details - Problem solving by GSC |
N/A
|
Duration: 1 Class
Focus:
This module is designed to evaluate students’ practical skills and overall mastery of Google Ads, Shopify Store Customization, and Shopify SEO. Learners will apply everything they have learned throughout the course—campaign setup, store building, SEO optimization, analytics interpretation, and tracking implementation—to complete a comprehensive hands-on final exam.
Class Type Breakdown:
- Lab (Exam): 1 Class
Career Path: E-commerce Digital Marketer, Google Ads Specialist, Shopify Store Developer (No-code), SEO Specialist (Shopify Focus), Performance Marketer, Paid Media Strategist. Freelance E-commerce Marketing Expert
Prerequisites: N/A
Key Highlights:
- • End-to-end practical assessment
- • Google Ads campaign strategy, setup & optimization
- • Shopify store customization (theme, product, branding)
- • Full SEO optimization for Shopify (on-page + technical)
- • Search Console & Analytics performance review
- • Conversion tracking verification
- • Integrated problem-solving and real-case application
- • Final evaluation based on accuracy, completeness & performance.
Projects:
- • Google Ads Foundation & AI Integration: 02
- • Conversion Tracking, GMC & Shopping Ads: 02
- • Advanced Google Ads & Analytics: 02
- • Shopify Store Customization & SEO Optimization: 02
- • Advanced Shopify SEO & Analytics: 02
| Class No. | Class Type | Topic/Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Lab (Exam) | Final Exam – Google Ads & Shopify SEO |
N/A
|
Admission Is Going On
Enroll now to any of our Offline Courses (On- Campus)
Course Fee Online
BDT. 30,000
Online (Live Class) courses as per your suitable time.
Course Fee Online
BDT. 15,000
Students Shared Their Feedback
Tazim
5.0
Creative IT Institute is one of the best IT training institute that i know of. They're well behaved & professional 👍 Environment was calm although i noticed some disturbance while i was in there, some of the students as they were leaving, they were shouting & laughing carelessly., it shouldn't have happened 🙂 but everything else is fine & right by me 👍
Mahmudul Hasan Wali
5.0
Creative IT Institute is No 1 IT institute in Bangladesh. If you want to develop your skills then you can visit Creative IT Institute
Nurul Amin (Shah)
5.0
One of best training institution in Dhaka, Bangladesh
Course Related FAQ
Answer : This course is ideal for anyone looking to build a career in digital marketing or e-commerce. Freelancers, Shopify store owners, students, and even homemakers can benefit. It’s designed to guide beginners step-by-step while also providing advanced insights for experienced marketers. By the end, you’ll be capable of managing Google Ads campaigns and optimizing Shopify stores using AI tools.
Answer : No prior experience is necessary. The course starts with the fundamentals and gradually moves to advanced strategies. You’ll learn account setup, campaign creation, SEO optimization, and AI integration at a comfortable pace. Practical projects are included to ensure hands-on learning. Even complete beginners can confidently implement what they learn.
Answer : The course spans 6 months and includes 48 lectures and 22 practical projects. Each module is designed for focused learning, allowing you to implement techniques immediately. You can learn at your own pace, with structured guidance throughout. This duration ensures you master both Google Ads and Shopify SEO comprehensively.
Answer : Yes, every module includes real-world projects to apply your knowledge. You’ll work on creating ad campaigns, optimizing product listings, and improving site SEO. This practical approach ensures that you can implement strategies on your own store or client projects. By practicing, you’ll gain confidence and reduce trial-and-error learning.
Answer : Absolutely. Freelancers can learn to manage client campaigns efficiently, optimize e-commerce stores, and leverage AI tools for faster results. The skills taught are in high demand on platforms like Upwork, Fiverr, and other freelance marketplaces. You’ll also gain insight into analyzing campaign data to improve client results. This makes you a more competitive freelancer in digital marketing.
Answer : Sure, we guide you step-by-step through account creation and setup. You’ll learn how to link Google Ads with Shopify and configure payment and tracking settings. The course ensures you can start running campaigns immediately. Additionally, you’ll understand account structure, campaigns, ad groups, and targeting options.
Answer : The course covers Search, Display, Shopping, Video, and AI-powered Performance Max campaigns. You’ll understand which campaign type works best for different business goals. Detailed lessons cover targeting, bidding strategies, and creative optimization. By the end, you’ll be able to run multi-channel campaigns with confidence.
Answer : Yes, the course specifically teaches you to connect Google Ads with Shopify. You’ll learn how to set up product feeds, track conversions, and optimize campaigns for sales. You’ll also learn strategies to increase ROI while keeping ad costs low. These techniques are designed to help you grow your online store effectively.
Answer : Yes, AI-driven bidding strategies are a core part of the course. You’ll understand how Google’s AI evaluates user behavior to adjust bids automatically. This helps reduce costs while maximizing conversions. You’ll also learn how to monitor and fine-tune these strategies for optimal performance.
Answer : You’ll learn to integrate Google Tag Manager with your Shopify store. This allows tracking of key actions like purchases, add-to-carts, and newsletter sign-ups. You’ll understand how to measure ROI accurately and use this data to improve campaigns. This skill is essential for both personal stores and client work.
Answer : Sure, it includes detailed instructions on creating, managing, and optimizing Google Shopping campaigns. You’ll learn product feed setup, image optimization, and ad targeting techniques. We also cover how AI can improve Shopping Ads performance. By the end, you’ll be able to run campaigns that attract high-intent buyers.
Answer : The course teaches bidding strategies, keyword optimization, and ad relevance improvement to reduce CPC. You’ll learn to identify high-performing keywords while minimizing spend on low-converting ones. AI tools are used to automate bid adjustments in real-time. This ensures maximum ROI for every advertising dollar spent.
Answer : Yes, you’ll learn to read and interpret key metrics like CTR, conversion rate, and cost-per-acquisition. The course teaches actionable insights for campaign optimization. You’ll understand how to spot trends, troubleshoot issues, and scale successful campaigns. Data-driven decision-making is a major focus.
Course Services
