Diploma in Digital Marketing & Analytics

Answer : You will primarily need a computer/laptop with a stable internet connection. We will guide you on how to use various industry-standard platforms and tools, many of which have free versions or trial periods (e.g., Google Analytics, Meta Business Suite, Canva, SEMrush free trials). All required software will be covered in the class.

Answer : Our course stands out due to its heavy emphasis on practical, hands-on learning. With over 18 real-world projects, training on the latest AI-powered marketing tools, and modules dedicated to freelancing and job placement, we ensure you don't just learn theory but gain the experience needed to succeed immediately after completion.

Answer : Yes, every module includes real-world projects to apply your knowledge. You’ll work on creating ad campaigns, optimizing product listings, and improving site SEO. This practical approach ensures that you can implement strategies on your own store or client projects. By practicing, you’ll gain confidence and reduce trial-and-error learning.

Answer : Absolutely. Freelancers can learn to manage client campaigns efficiently, optimize e-commerce stores, and leverage AI tools for faster results. The skills taught are in high demand on platforms like Upwork, Fiverr, and other freelance marketplaces. You’ll also gain insight into analyzing campaign data to improve client results. This makes you a more competitive freelancer in digital marketing.

Answer : Sure, we guide you step-by-step through account creation and setup. You’ll learn how to link Google Ads with Shopify and configure payment and tracking settings. The course ensures you can start running campaigns immediately. Additionally, you’ll understand account structure, campaigns, ad groups, and targeting options.

Answer : Yes, the course specifically teaches you to connect Google Ads with Shopify. You’ll learn how to set up product feeds, track conversions, and optimize campaigns for sales. You’ll also learn strategies to increase ROI while keeping ad costs low. These techniques are designed to help you grow your online store effectively.

Answer : Yes, you’ll learn to read and interpret key metrics like CTR, conversion rate, and cost-per-acquisition. The course teaches actionable insights for campaign optimization. You’ll understand how to spot trends, troubleshoot issues, and scale successful campaigns. Data-driven decision-making is a major focus.

Answer : The course covers Search, Display, Shopping, Video, and AI-powered Performance Max campaigns. You’ll understand which campaign type works best for different business goals. Detailed lessons cover targeting, bidding strategies, and creative optimization. By the end, you’ll be able to run multi-channel campaigns with confidence.

Answer : No, you do not need any prior experience or a specific educational background. The course is designed to take you from absolute beginner to job-ready professional. We start with the fundamentals of marketing and gradually progress to advanced topics.